Skip to main content
Register
Log In
Shopping Cart
(0)
You have no items in your shopping cart.
Search
Home
Organizational Leadership
College Sport
Technology & Media
Sales
Marketing & Sponsorship
Finance & Economics
Menu
Home
Categories
Organizational Leadership
College Sport
Technology & Media
Sales
Marketing & Sponsorship
Finance & Economics
Home
/
Marketing & Sponsorship
/
Banking on Baseball
Banking on Baseball
Written in consultation with Bank of America's sponsorship marketing team, this case places students directly in the position of an agency partner tasked with activating a complex national MLB sponsorship contract. Armed with a typical agency brief and a set of compelling sport marketing assets, students are tasked with activating Bank of America's MLB sponsorship via the brand's #MLBMemoryBank campaign. Integrating insights about baseball, the banking category, and sponsorship best practices is a complex task, one that fosters a rich understanding of brand sponsorship pulled directly from the front lines of the sports industry.
$6.00
Qty:
Author:
Will Norton
Product Number:
MCC-01117
Price:
$6
Format:
Digital PDF
Publication Date:
Apr 1, 2018
Case Study Length:
18 pages
Last Updated:
Apr 1, 2018
Teaching Note Length:
7 pages
Customers who bought this item also bought
Leveraging Rivalries in Sponsorship Activation
After discerning key marketing insights from Dr. Tyler and Dr. Cobbs' Know Rivalry research lab, and with consideration of MLS’s unique ability to deliver brand awareness at a league and club levels through the ownership model, students will identify several local markets that present strong fan interest in rivalries and could pay off greatly for a smart new sponsor. With the Heineken Rivalry Week program currently in use as a benchmark, students will apply the case theory to prospect a new food-at-home sponsorship category. The case provides an engaging and differentiated narrative to team students ways in which they can apply MLS rivalry research in a responsible way, to sustain the best parts of fans’ passions while leveraging a new partner to promote the narratives of MLS rivalries.
$6.00
Add to cart
Public Subsidization of Abandonment
For nearly a century, owners of U.S. professional sports teams have lobbied respective governmental bodies for public subsidies to build stadiums and arenas across the country, using franchise relocation as leverage. Myriad justifications have been used as a defense for the public subsidization of this private enterprise, ranging from the economic impact of capital intensive projects to the psychic regional benefit of being a host city to a professional sports franchise. But do these justifications hold up under increased scrutiny? In this case, students are placed in the position of the Mayor of Oakland as she is faced with a dilemma regarding publicly subsidizing a new Raiders stadium. Students will examine the issue through the lens of multiple key stakeholders, and will ultimately have to decide whether the city should utilize public funds to keep the Davis family happy and the Raiders in Oakland, or withhold funding for public good and risk the franchise relocating elsewhere.
$6.00
Add to cart
Corruption & The World’s Game - A Sponsorship Dilemma
A long time sponsor of FIFA, National American Brewing Company (NABC) is fresh off a wildly successful 2014 Men’s World Cup activation when scandal rocks FIFA’s leadership group and casts a shadow on all involved. As the optics get worse and pressure mounts from media, fans, and internal stakeholders, NABC has a decision to make, one that may shape the future of their sponsorship portfolio and directly impact their business for better or worse. Students are tasked with conducting a cost benefit analysis on both sides of the issue, and creating a management recommendation to senior leadership outlining both the company’s path forward, and a communication plan to execute it. Learning opportunities abound from this real world case touching business ethics, corporate social responsibility, and sponsorship management.
$6.00
Add to cart
Sport Leadership Vignettes
While some believe that managers generally operate under one distinct style of leadership, research has revealed that most successful leaders can shift between six styles of leadership in order to foster an optimal organizational climate. These styles can be used in different environments, and are spotlighted in this case as students are presented with contextual evidence of leadership styles from the sports industry. While reviewing six sport leaders, from commissioners to coaches to media executives, students will work through leadership typology and think critically about purposeful strategies to improve organizational behavior.
$6.00
Add to cart
Items in your cart are being held for: