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Banking on Baseball
Banking on Baseball
Written in consultation with Bank of America's sponsorship marketing team, this case places students directly in the position of an agency partner tasked with activating a complex national MLB sponsorship contract. Armed with a typical agency brief and a set of compelling sport marketing assets, students are tasked with activating Bank of America's MLB sponsorship via the brand's #MLBMemoryBank campaign. Integrating insights about baseball, the banking category, and sponsorship best practices is a complex task, one that fosters a rich understanding of brand sponsorship pulled directly from the front lines of the sports industry.
$6.00
Qty:
Author:
Will Norton
Product Number:
MCC-01117
Price:
$6
Format:
Digital PDF
Publication Date:
Apr 1, 2018
Case Study Length:
18 pages
Last Updated:
Apr 1, 2018
Teaching Note Length:
7 pages
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