Corruption & The World’s Game - A Sponsorship Dilemma

A long time sponsor of FIFA, National American Brewing Company (NABC) is fresh off a wildly successful 2014 Men’s World Cup activation when scandal rocks FIFA’s leadership group and casts a shadow on all involved. As the optics get worse and pressure mounts from media, fans, and internal stakeholders, NABC has a decision to make, one that may shape the future of their sponsorship portfolio and directly impact their business for better or worse. Students are tasked with conducting a cost benefit analysis on both sides of the issue, and creating a management recommendation to senior leadership outlining both the company’s path forward, and a communication plan to execute it. Learning opportunities abound from this real world case touching business ethics, corporate social responsibility, and sponsorship management.

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Author:	Kevin Filo	Product Number:	MCC-00917
Price:	$6	Format:	Digital PDF
Publication Date:	Nov 1, 2015	Case Study Length:	11 pages
Last Updated:	Jul 1, 2017	Teaching Note Length:	10 pages

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