Skip to main content
Register
Log In
Shopping Cart
(0)
You have no items in your shopping cart.
Search
Home
Organizational Leadership
College Sport
Technology & Media
Sales
Marketing & Sponsorship
Finance & Economics
Menu
Home
Categories
Organizational Leadership
College Sport
Technology & Media
Sales
Marketing & Sponsorship
Finance & Economics
Home
/
Organizational Leadership
/
The MLBPA's Communications Dilemma
The MLBPA's Communications Dilemma
Written by the MLBPA's former Director of Communications Greg Bouris, this case takes students inside the history of communications challenges relative to smokeless tobacco usage in professional baseball. The case examines a myriad of stakeholders involved in the private, and public, messaging surrounding this 'hot button' issue, from players, to public advocacy groups, to teams, to Commissioner Bud Selig and the United States Congress. With careful consideration of the nuances surrounding collective bargaining and the underlying legal framework binding the league to its labor union, the case demonstrates how a communications team should tactfully manage a complex issue amidst changes to policy, public sentiment, and labor positioning. After absorbing the theory and facts of the case, students are tasked with drafting strategic position statements written at varying points of time within the overall case timeline.
$6.00
Qty:
Author:
Greg Bouris
Product Number:
MCC-01719
Price:
$6
Format:
Digital PDF
Publication Date:
Jun 25, 2019
Case Study Length:
10 pages
Last Updated:
May 1, 2019
Teaching Note Length:
8 pages
Customers who bought this item also bought
Public Subsidization of Abandonment
For nearly a century, owners of U.S. professional sports teams have lobbied respective governmental bodies for public subsidies to build stadiums and arenas across the country, using franchise relocation as leverage. Myriad justifications have been used as a defense for the public subsidization of this private enterprise, ranging from the economic impact of capital intensive projects to the psychic regional benefit of being a host city to a professional sports franchise. But do these justifications hold up under increased scrutiny? In this case, students are placed in the position of the Mayor of Oakland as she is faced with a dilemma regarding publicly subsidizing a new Raiders stadium. Students will examine the issue through the lens of multiple key stakeholders, and will ultimately have to decide whether the city should utilize public funds to keep the Davis family happy and the Raiders in Oakland, or withhold funding for public good and risk the franchise relocating elsewhere.
$6.00
Add to cart
A Rebirth of Rivals to the NFL Monopoly
Throughout the 20th century, football grew to be America's new pastime - and as the sport's popularity grew, so did the NFL's fortunes. From early league leadership to the Pete Rozelle era, the NFL successfully warded off rival league challengers and became the preeminent economic juggernaut of the American sports landscape. But as the NFL's financial dominance has grown, so has its risk exposure to certain elements of its 20th century business model. In this case, students will work to understand the NFL's monopolistic business model and how it has fueled the NFL's financial windfalls over the past several decades. Students will also gain an understanding of the history of rival football leagues in America in order to analyze the question facing the modern NFL management team: is its business model vulnerable to disruption by a handful of well-funded rival leagues set to start play in 2019?
$6.00
Add to cart
Hot Stove Contracts: Incorporating Time Value of Money into MLB Free Agent Analysis
Every year, the proverbial “Hot Stove League” in baseball’s off-season prompts myriad headlines about outsized player contracts. But do these nominal values tell the whole story? In this case, students will be tasked with representing a fictional baseball player, Rolando Mateo, as he works his way through his first free agent negotiation. By drawing on fundamental concepts of the time value of money and balancing qualitative considerations with quantitative analyses, students will work to rank Mateo’s offers—and provide their client with a final recommendation for his path forward.
$6.00
Add to cart
Sport Leadership Vignettes
While some believe that managers generally operate under one distinct style of leadership, research has revealed that most successful leaders can shift between six styles of leadership in order to foster an optimal organizational climate. These styles can be used in different environments, and are spotlighted in this case as students are presented with contextual evidence of leadership styles from the sports industry. While reviewing six sport leaders, from commissioners to coaches to media executives, students will work through leadership typology and think critically about purposeful strategies to improve organizational behavior.
$6.00
Add to cart
Items in your cart are being held for: